Brand kits for small businesses

Building better brands.

A logo, colors, fonts and ready-made social templates. Drop in your photos and every post looks like it came from the same business.

Get a quote See packages

San Angelo, TX Working with businesses anywhere

PPE: REQUIRED GOOD BONES

What you get

Everything your business needs to look the same everywhere.

No design software required. You get finished files and templates you can use the same day.

Logo suite

Main logo, a stacked version, an icon for profile pictures, and light and dark versions of each.

Colors and fonts

A palette with exact color codes and a font pairing, so your sign, menu and Facebook page all match.

Canva templates

10 to 15 post and story templates in your brand. Swap in a photo, change the words, post.

Brand guide

A one-page sheet that shows anyone, from a print shop to a new hire, how to use your brand.

Packages

Pick the foundation you need.

Simple, flat prices. No surprise add-ons.

Launch Kit

$250

For new businesses that need a real logo and a look to build on.

Logo suite with icon and alternate versions
Color palette with exact codes
Two-font pairing
One-page brand guide

About 2 weeks

Start a Launch Kit

Full Brand Kit

Founding rate

$399 $279 for our first 3 clients

For businesses that post often and want every post to look professional.

Everything in the Launch Kit
10 Canva post and story templates
Facebook cover and profile picture
Built around your business and your photos

About 3 weeks

Claim a founding spot

Template Pack

$150

Already have a look? Get 10 Canva templates in your colors and fonts.

10 Canva templates, drag-and-drop
Posts, stories and flyers
Set up with your brand and photos

About 1 week

Order a Template Pack

Founding rate: the first 3 San Angelo businesses get the Full Brand Kit for $279 in exchange for a short testimonial and permission to show the finished work. Every package includes a questionnaire, a direction you approve before design starts, and two rounds of changes.

How it works

Built in five steps.

Questionnaire
You tell us about your business, customers and taste. Takes about 15 minutes.
Direction
We send one mood board. Nothing gets designed until you approve it.
Concepts
You see 2 to 3 logo ideas and pick one. Two rounds of changes are included.
Build
We finish your palette, fonts, templates and brand guide around the chosen logo.
Handoff
You get a folder of files, your Canva links, and a short walkthrough.

Why the hard hat?

New Bones started with someone who builds things for a living. Plumbing, construction, repair work: jobs where you can't skip the foundation and hope it holds.

Branding works the same way. A business with good bones has a clear logo, colors that match everywhere, and posts people recognize before they read the name. We build that foundation so you can get back to building your business.

Seth Lowrance, founder · San Angelo, TX

Work

Our first project was our own.

New BonesBRAND CO.

New Bones Brand Co.Logo · palette · type · guide

Your business here

Founding-client spots are open.

We're taking on a few local businesses at founding rates in exchange for a review and a before-and-after we can share.

Claim a spot

Get a quote

Let's build something that lasts.

Tell us a little about your business. We'll reply within two business days with next steps and a quote.

Based inSan Angelo, Texas

ServingLocal and remote small businesses